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milk and cookies

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substack Parenting Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

239K

✓

20.3K paid

Weekly Growth

Stable

Paid Subscriber Retention

+1.3%

net growth

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Category benchmarks and audience-size adjusted rates

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Engagement: 0.1%3.4 posts/wk #1 in category

~3x per week $5/mo

See how milk and cookies compares to 95 other Parenting newsletters, engagement metrics, pricing analysis & more

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The Parenting Guide

140K subs

Raising Good Humans with Dr. Aliza Pressman

122K subs

++0.8%/wk

Family Troubles

75K subs

++0.7%/wk

Compare milk and cookies vs 3 others

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Techno Sapiens

52K subscribers

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28K subscribers

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22K subscribers

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10K subscribers

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21 brands sponsor newsletters like milk and cookies but haven't tried milk and cookies yet

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Engagement

~ Estimated

Avg Comments

8.5

Avg Likes

316.3

Engagement Rate

0.14%· ~325 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 239K+ subscribers

Quality Score

78Good

0100

Engagement vs Parenting

0.14% engagement rate

Score Breakdown

Engagement65/100(30%)

Paid Ratio100/100(25%)

Growth Consistency81/100(15%)

Publish Consistency57/100(10%)

Engagement Score

64Engaged

0100

0.14% engagement rate

~325 per post

Trending in Parenting this week

Raising Good Humans with Dr. Aliza Pressman

122K subs+0.8%/wk

Family Troubles

75K subs+0.7%/wk

View all Parenting newsletters

How Do I Stack Up?

vs 19 newsletters in Parenting

Subscriber Distribution

This newsletter

200

2.5K

8.6K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 2.5KTop 10%: 8.6K

239K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.14%

Above median

median: 0.00%

Posts per Week

3.4

Above median

median: 1.0

Publishing Consistency

68/100

At median

median: 67/100

Subscribers

239K

Above median

median: 1K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~3x per week

Last published Oct 12, 2026

3.4 posts/week avg

Consistency:68Consistent

Parenting Pricing

$5/mo median

At average

Monetization Readiness

Already monetizing

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Mystic Musings & Passionate Ponderings

substack9K subscribers

Parenting With Love and Leadership

substack8K subscribers

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milk and cookies

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Track milk and cookies for changes

21 brands sponsor newsletters like milk and cookies but haven't tried milk and cookies yet