Baby Brain
Investor Due Diligence Report
substackParenting
Your new favourite parenting Substack – research, real life, (pop culture) tea ✌🏻❤️☕.
2K
140 paid
N/A
Pricing
$6/mo
$38/yr annual option
$506
140 paid subs
$506/mo – $506/mo(±0%)
14.3
23.7
1.90%
(comments + likes) / subscribers
~3x per week
3.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Maybe Baby | 200K | N/A | $6/mo | substack |
| milk and cookies | 195K | +0.3% | $5/mo | substack |
| The Parenting Guide | 140K | -0.3% | Free | substack |
| Raising Good Humans with Dr. Aliza Pressman | 106K | +2.0% | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 1K | $361.5 | — |
| Apr 2026 | 2K | $723 | +100.0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
2K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 100 similar-size peers in Parenting have paid tiers
Pricing position
$6/mo vs $5/mo category median (270 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Apr 2026 | $6 | $38 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 61/100 |
| 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Techno Sapiens |
| 51K |
| N/A |
| $8.99/mo |
| substack |