Baked In with Joy the Baker
Investor Due Diligence Report
substackFood
Welcome to Baked In, a weekly note from Joy the Baker about baking, building a cottage bakery in small-town Texas, and the life behind the baking blog.
23K
1.6K paid
~0%
Subscriber count is a platform estimate
Pricing
$8/mo
$55/yr annual option
$8K
1.6K paid subs
$8K/mo – $8K/mo(±0%)
25.4
47.6
0.32%
(comments + likes) / subscribers
Weekly
1.2 posts/week
83/100
Very Consistent (~7.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ina Garten | 694K | +0.4% | Free | substack |
| the sunday stack | 266K | +0.2% | $8/mo | substack |
| David Lebovitz Newsletter | 257K | -0.2% | $5/mo | substack |
| The Weekly Dish | 197K | +0.3% | $6/mo | substack |
| Notorious Foodie |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 23K | $11,609.25 | — |
| Mar 2026 | 23K | $11,609.25 | ~0% |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
23K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 122 similar-size peers in Food have paid tiers
Pricing position
$8/mo vs $5.5/mo category median (875 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $55 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 45/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 69/100 | 10% |
| 182K |
| +0.9% |
| $6/mo |
| substack |