Behind The Brand reports a rounded subscriber count of 1M. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.

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Engagement

~ Estimated

Avg Likes

0.5

Engagement Rate

<0.01%· ~1 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 1M+ subscribers

Quality Score

48Fair

0100

Engagement vs Finance

<0.01% engagement rate

Score Breakdown

Engagement45/100(30%)

Publish Consistency51/100(10%)

Engagement Score

50Solid

0100

<0.01% engagement rate

~1 per post

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How Do I Stack Up?

vs 248 newsletters in Finance

Subscriber Distribution

This newsletter

16.8K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 4KTop 10%: 16.8K

1M places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

0.3

Below median

median: 1.5

Publishing Consistency

57/100

Below median

median: 70/100

Subscribers

Above median

median: 2K

Here's what we know about this newsletter's activity:

Publishing Pace

Monthly

Variable

Category Rank

#1 of 641

in Finance

Engagement Trend

Rising

based on recent posts

Publishing

~ Estimated

Publishing Frequency

Monthly

Last published Oct 13, 2026

0.3 posts/week avg

Consistency:57Variable

Finance Pricing

$8/mo median

Your newsletter: Free

Monetization Readiness

Finance newsletters typically start charging at ~3K subscribers

Above the typical threshold

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Engagement

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Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Recent Posts

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Growth

Subscriber Growth

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Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Compare with similar Finance newsletters

Similar in Finance

Track Behind The Brand for changes

130 brands sponsor newsletters like Behind The Brand but haven't tried Behind The Brand yet