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Behind The Brand

Name: Behind The Brand Newsletter Analytics
Creator: Newsletter Insights

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beehiiv

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

≈

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Category benchmarks and audience-size adjusted rates

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See how Behind The Brand compares to 1,132 other Finance newsletters, engagement metrics, pricing analysis & more

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Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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51 brands sponsor newsletters like Behind The Brand but haven't tried Behind The Brand yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Behind The Brand vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Angela Cheng Caplan, Refind, Binance + 48 more.

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Trending in Finance this week

Money Tips Money Hacks

127K subs+2.5%/wk

Epic Retirement Australia & New Zealand

89K subs+1.7%/wk

How Do I Stack Up?

vs 283 newsletters in Finance

Subscriber Distribution

This newsletter

18K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 5KTop 10%: 18K

1M places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.00%

Below median

median: 0.00%

Posts per Week

0.8

Below median

median: 1.1

Publishing Consistency

51/100

Below median

median: 67/100

Subscribers

Above median

median: 2K

Here's what we know about this newsletter's activity:

Publishing Pace

Bi-weekly

Variable

Category Rank

#1 of 1132

in Finance

Engagement Trend

Building

too early to measure

Publishing

~ Estimated

Publishing Frequency

Bi-weekly

Last published Mar 30, 2026

0.8 posts/week avg

Consistency:51Variable

Finance Pricing

$10/mo median

Your newsletter: Free

Monetization Readiness

Finance newsletters typically start charging at ~3K subscribers

Above the typical threshold

Unlock revenue estimates, CPM benchmarks, and detected sponsors

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Browse more Finance newsletters

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Behind The Brand

Growth

Compare with similar Finance newsletters

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Track Behind The Brand for changes

51 brands sponsor newsletters like Behind The Brand but haven't tried Behind The Brand yet

Trending in Finance this week

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Recent Posts

Browse more Finance newsletters

Browse more Finance newsletters

Growth

Trending in Finance this week

Recent Posts

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Compare with similar Finance newsletters

Similar in Finance

Track Behind The Brand for changes

51 brands sponsor newsletters like Behind The Brand but haven't tried Behind The Brand yet