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Uses custom domain (behindthebrandnews.com) — can migrate to any platform without losing subscribers
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Data updated Today
Money Tips Money Hacks
104K subs
++2.5%/wk
Hump 🐪 Days
75K subs
-0.8%/wk
Young Money by Jack Raines
61K subs
-0.8%/wk
Engagement Rate
Limited data
Public engagement data is limited on Beehiiv
Quality Score
Title | Access |
|---|---|
| Case Study: Im'peccable ChickenMar 30, 2026 |
Engagement vs Finance
Category comparison available
See Behind The Brand's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
| Public |
| Case Study: Solely (Fruit Jerky)Mar 8, 2026 | Public |
| Case Study: CavaMar 8, 2026 | Public |
| The 10 Best Super Bowl 2026 AdsMar 8, 2026 | Public |
| Case Study: David(Protein Bar)Dec 23, 2025 | Public |
| Case Study: Primal KitchenNov 16, 2025 | Public |
| The Power of Jingles in MarketingNov 9, 2025 | Public |
| Case Study: Hello Fresh & Meal kit Oct 26, 2025 | Public |
| Case Study: LesserEvilOct 12, 2025 | Public |
| Case Study: StarfaceOct 12, 2025 | Public |
Weekly Growth
~0%
Revenue analysis available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$28–$56
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Subscriber count is a platform estimate — actual growth not reflected in chart
Sign up for a free account to unlock Behind The Brand's percentile rankings in Finance
Sign up freeHere's what we know about this newsletter's activity:
Publishing Pace
Bi-weekly
Variable
Category Rank
#1 of 1115
in Finance
Engagement Trend
Building
too early to measure
Publishing Frequency
Bi-weekly
Last published Mar 30, 2026
0.8 posts/week avg
Finance Pricing
$1,963.41/mo avg
Your newsletter: Free
Monetization Readiness
Finance newsletters typically start charging at ~3K subscribers
Above the typical threshold
100% of similar-size Finance newsletters have paid tiers
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Sign up freeFree in a Paid Category
Free newsletter in Finance where the average paid tier is $1963/mo — accessible to a wider audience.
