Newsletter Insights — advertising rates and audience data for 45K+ newsletters
Browse all →Track Behind The Brand's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses custom domain (behindthebrandnews.com) — can migrate to any platform without losing subscribers
Are you a newsletter creator? Get verified insights →
Keep up with the latest marketing news, trends, and strategies in just 3 minutes a day. Join 1,000,000+ professionals.
Data updated Yesterday
Track CPM rates as they change
Start tracking — freeBehind The Brand reports a rounded subscriber count of 1M. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
Add to your watchlist to get notified the next time the reported count shifts.
vs 228 newsletters in Finance
1M places you in the top 10% of newsletters in this category.
Engagement Rate
0.00%
median: 0.00%
Posts per Week
0.6
median: 1.3
Publishing Consistency
52/100
median: 68/100
Subscribers
1M
median: 2K
Here's what we know about this newsletter's activity:
Publishing Pace
Bi-weekly
Variable
Category Rank
#1 of 1027
in Finance
Engagement Trend
Building
too early to measure
Publishing Frequency
Bi-weekly
Last published Aug 28, 2026
0.6 posts/week avg
Finance Pricing
$13.31/mo median
Your newsletter: Free
Monetization Readiness
Finance newsletters typically start charging at ~3K subscribers
Above the typical threshold
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeConsistency Below Category Median
Publishing consistency (52/100) is below the Finance median (68/100).
Epic Retirement Australia & New Zealand
94K subs
++1.6%/wk
Young Money by Jack Raines
60K subs
Graham’s Newsletter
39K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Behind The Brand vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Momentous, Mercury, HubSpot + 110 more.
$300·2-3 working days·refunded if we can't deliver