Newsletter Insights — advertising rates and audience data for 21K+ newsletters
Browse all →Platform Portability
Uses Substack subdomain (bigthinkmedia.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Learn from the world's biggest thinkers.
Data updated Today
User Mag
99K subs
++0.5%/wk
FRESH HELL Tina Brown's Diary
90K subs
++0.6%/wk
The Fucking News
48K subs
Sign up for a free account to unlock Big Think's percentile rankings in Media
Sign up free15.7K paid
Weekly Growth
+1.4%
Paid Subscriber Retention
Insufficient data
23 of 30 days needed
Paid newsletter — revenue data available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$17–$34
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Avg Comments
10.3
Avg Likes
112.7
Engagement Rate
0.03%· ~123 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 369K+ subscribers
Quality Score
Engagement vs Media
0.03% engagement rate
See Big Think's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
| Public |
| Member update: Great stuff is comingYour print magazine – and an exclusive update.Mar 1, 2026 | Subscriber-only |
| The hidden cost of letting AI make your life easierPhilosopher Sven Nyholm on reclaiming achievement from the machines.Feb 27, 2026 | Public |
| Why humans were never inevitableInside the strange zoo of speculative evolution.Feb 24, 2026 | Public |
| Biology’s New EraThe historic shift from studying life to engineering it.Feb 20, 2026 | Public |
| Simon Sinek on the humanity of leadershipWatch now | In this week's Big Think Class,Feb 18, 2026 | Subscriber-only |
| 5 sci-fi books that foreshadowed the future of biologyThe “dystopian” biotech imagined in these novels is now changing real lives for the better.Feb 17, 2026 | Public |
Publishing Frequency
~3x per week
Last published Mar 10, 2026
Usually publishes Sat, Thu, Tue
2.8 posts/week avg
Media Pricing
$27.39/mo avg
Below average(-45%)
Monetization Readiness
Already monetizing
100% of similar-size Media newsletters also have paid tiers
Sign up for a free account to unlock monetization & ad rate insights
Sign up free