//
Get monthly newsletter intelligence — trends, top movers, new opportunities
Detected Sponsors
Toyota
toyota.com
1 placementhigh
Outside magazine
outsidemagazine.com
1 placementhigh
Newsletter Insights — advertising rates and audience data for 40K+ newsletters
Browse all →Track The Crucial Years's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (billmckibben.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Working on Winning the Climate Fight.
Data updated Today
toyota.com
outsidemagazine.com
Avg Comments
68.5
Avg Likes
339.9
Engagement Rate
0.32%· ~408 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 126K+ subscribers
Quality Score
Engagement vs Climate
0.32% engagement rate
Score Breakdown
Engagement Score
vs 21 newsletters in Climate
126K places you in the top 10% of newsletters in this category.
Engagement Rate
0.32%
median: 0.00%
Posts per Week
1.3
median: 1.0
Publishing Consistency
80/100
median: 68/100
Subscribers
126K
median: 1K
10.7K paid
Weekly Growth
Stable
Paid Subscriber Retention
+0.8%
net growth
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
| Public |
| Tour de PlanetAre bikes DEI, or are they a miracle? (Or both?)Jul 11, 2026 | Public |
| Oil as Achilles HeelLessons for leaders from the conflagration in OmskJul 7, 2026 | Public |
| "You're paying the bills, buddy."Princeton, BP, and a sad but extremely revealing chapter in the climate fightJun 29, 2026 | Public |
| And so "climate" returnsThe next--and most important--cycle in a long-running battleJun 26, 2026 | Public |
| How about Free? Is that affordable enough for you?The latest on energy, climate and affordabilityJun 24, 2026 | Public |
| Now where?The world has turned a corner, offering a new and improved viewJun 19, 2026 | Public |
| On the flow of money, and of timeEarth's most important climate denier dies at 87Jun 11, 2026 | Public |
| The Biggish PictureTrying to imagine a working worldJun 8, 2026 | Public |
| ScilencingThe Trump Administration would just as soon we didn't know stuff, especially about our planetMay 31, 2026 | Public |
HEATED
141K subs
Volts
94K subs
++0.6%/wk
Energy Talking Points by Alex Epstein
57K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of The Crucial Years vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Another Tomorrow, ALIEN MODE, Hyundai + 49 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Weekly
Last published Jul 15, 2026
Usually publishes Mon
1.3 posts/week avg
Climate Pricing
$6/mo median
At average
Monetization Readiness
Already monetizing
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free126.0K subscribers, 0.32% engagement, and 3 detected sponsors — a strong profile for advertisers.