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Detected Sponsors
Toyota
toyota.com
1 placementhigh
Outside magazine
outsidemagazine.com
1 placementhigh
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Platform Portability
Uses Substack subdomain (billmckibben.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Working on Winning the Climate Fight.
Data updated 2 days ago
Avg Comments
82.4
Avg Likes
391.6
Engagement Rate
0.37%· ~474 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 129K+ subscribers
Quality Score
Engagement vs Climate
0.37% engagement rate
Score Breakdown
Engagement Score
| Public |
| A year in, the data center/AI battle starts to clarifyAnd the anger is profoundAug 21, 2026 | Public |
| Fun with numbersA datacenter is an oil well, and other insightsAug 13, 2026 | Public |
| Take FiveThe Crucial Years at the halfway pointAug 7, 2026 | Public |
| High Heat, High DramaEurope is starting to provide some answers about the next step in the climate fightAug 1, 2026 | Public |
| Bloated and GassyTrump's...energy policy, and what it's going to cost us allJul 28, 2026 | Public |
| Smoke Gets In Your...Hole Where Your Soul Should BeMAGA may have a set a new mark for belligerent stupidityJul 20, 2026 | Public |
| Setting money on fire(Also the planet)Jul 15, 2026 | Public |
| Tour de PlanetAre bikes DEI, or are they a miracle? (Or both?)Jul 11, 2026 | Public |
| Oil as Achilles HeelLessons for leaders from the conflagration in OmskJul 7, 2026 | Public |
vs 22 newsletters in Climate
129K places you in the top 10% of newsletters in this category.
Engagement Rate
0.37%
median: 0.00%
Posts per Week
1.3
median: 1.0
Publishing Consistency
81/100
median: 67/100
Subscribers
129K
median: 1K
toyota.com
outsidemagazine.com
11K paid
Weekly Growth
Stable
Paid Subscriber Retention
+1.6%
net growth
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Publishing Frequency
Weekly
Last published Aug 25, 2026
Usually publishes Fri, Mon
1.3 posts/week avg
Climate Pricing
$6/mo median
At average
Monetization Readiness
Already monetizing
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free129.0K subscribers, 0.37% engagement, and 3 detected sponsors — a strong profile for advertisers.
HEATED
143K subs
++0.3%/wk
Volts
94K subs
Energy Talking Points by Alex Epstein
57K subs
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