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Investor Due Diligence Report

ghostDesign

On the elmah.io blog, the team behind elmah.io blog about new features and technologies either used to build elmah.io or of general interest.

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Key Metrics

Subscribers

Low confidence

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$442

~100 est. paid subs

$221/mo – $663/mo(±50%)

Quality & Publishing

Audience Quality Score

52Fair

0100

Publishing Pace

Weekly

0.8 posts/week

Publishing Consistency

74/100

Consistent (~9.4d avg)

Competitive Landscape (Design)

Newsletter	Subscribers	Weekly Growth	Price	Platform
In the Flash	26K	N/A	$8/mo	substack
Samaya, your UX woman.	25K	N/A	$8/mo	substack
My Studio - behind the scenes...	17K	N/A	$10/mo	substack
A Sunday Journal	14K	N/A	$8/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	1.5K	$662.5	—
Mar 2026	1K	$441.67	-33.3%
Apr 2026	1K	$441.67	~0%
May 2026	1K	$441.67	~0%

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

1K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 343 similar-size peers in Design have paid tiers

Pricing position

$5/mo vs $5/mo category median (601 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencelow

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.