A Small and Simple Thing
Investor Due Diligence Report
substackFood
Transmissions from the desk of Brooks Reitz - entrepreneur, writer, and home cook.
15K
1.5K paid
~0%
Subscriber count is a platform estimate
Pricing
$6/mo
$50/yr annual option
$6K
1.5K paid subs
$6K/mo – $6K/mo(±0%)
Previously Weekly
1.2 posts/week
62/100
Consistent (~6.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Picnic Date | 97K | +0.5% | $6/mo | substack |
| FOUND Global | 95K | N/A | $10/mo | substack |
| The Department of Salad: Official Bulletin | 70K | N/A | $7/mo | substack |
| The Last Bite | 55K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 15K | $6,367.5 | — |
| Mar 2026 | 15K | $6,367.5 | ~0% |
| Apr 2026 | 15K | $6,367.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
15K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 135 similar-size peers in Food have paid tiers
Pricing position
$6/mo vs $5.87/mo category median (793 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Paid Subscriber Ratio | 90/100 | 25% |
| Zenith Within by Sara Redondo, MD, MS |
| 37K |
| N/A |
| $30/mo |
| substack |