Picnic Date
Investor Due Diligence Report
substackFood
all of the food I’m cooking, my grocery lists, meal prep ideas, & the easiest, most delicious recipes weekly <3 come for the food, stay for the fun ( ˘ ³˘).
97K
9.2K paid
+0.5%
+2.1%
net growth
Pricing
$6/mo
$60/yr annual option
$44K
9.2K paid subs
$44K/mo – $44K/mo(±0%)
4.0
33.8
0.04%
(comments + likes) / subscribers
Weekly
0.7 posts/week
61/100
Consistent (~10.2d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Plant Cooking Club | 226K | -0.2% | $6/mo | substack |
| bite club | 108K | +4.0% | $7/mo | substack |
| FOUND Global | 95K | N/A | $10/mo | substack |
| The Department of Salad: Official Bulletin | 70K | N/A | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 92K | $41,689.8 | — |
| Apr 2026 | 93K | $42,142.95 | ~0% |
| May 2026 | 93K | $42,142.95 | ~0% |
| Jun 2026 | 94K | $42,596.1 | ~0% |
| Jul 2026 | 95K | $43,049.25 | ~0% |
| Aug 2026 | 96K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
97K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 39 similar-size peers in Food have paid tiers
Pricing position
$6/mo vs $5.87/mo category median (793 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 13/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 59/100 | 10% |
| The Last Bite |
| 55K |
| N/A |
| $5/mo |
| substack |
| $43,502.4 |
| ~0% |