Get monthly newsletter intelligence — trends, top movers, new opportunities

Picnic Date — 98K Substack subscribers, $6/mo | Newsletter Insights

Newsletter Insights — advertising rates and audience data for 42K+ newsletters

Browse all →

Picnic Date

Name: Picnic Date Newsletter Analytics
Creator: Newsletter Insights

Advertisers are viewing this page. Claim it

substack Food Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

98K

✓

9.3K paid

Track revenue changes over time

Monitor MRR trends, pricing shifts, and revenue projections

Start tracking — free

Join thousands of newsletter operators tracking the market

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

Start tracking — free

Join thousands of newsletter operators tracking the market

Engagement: < 0.1%0.6 posts/wk #24 in category

Bi-weekly $6/mo

See how Picnic Date compares to 386 other Food newsletters, engagement metrics, pricing analysis & more

Compare with similar Food newsletters

Make It Good with Danielle Walker

101K subs

Hot Dish with Sohla

95K subs

++0.5%/wk

Longer Tables with José Andrés

95K subs

Compare Picnic Date vs 3 others

Similar in Food

FOUND Global

94K subscribers

Paris by Mouth

110K subscribers

DINNER TONIGHT

84K subscribers

Donal Skehan - Notes from a Home Kitchen

81K subscribers

Track Picnic Date for changes

Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

$29/mo·cancel anytime

See what's included

56 brands sponsor newsletters like Picnic Date but haven't tried Picnic Date yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Picnic Date vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Life Line Screening, Canonica, Le Mon + 53 more.

$300·2-3 working days·refunded if we can't deliver

See all 56 brands — $300 Or see plans for ongoing tracking

Track Picnic Date's growth

Get notified when subscribers, engagement, or pricing changes

Get monthly newsletter trends and insights in your inbox

Engagement

~ Estimated

Avg Comments

3.3

Avg Likes

31.5

Engagement Rate

0.04%· ~35 likes + comments/post

(comments + likes) / subscribers

Quality Score

67Fair (partial data)

0100

Engagement vs Food

0.04% engagement rate

Score Breakdown

Engagement36/100(30%)

Paid Ratio100/100(25%)

Publish Consistency79/100(10%)

Engagement Score

41Solid

0100

0.04% engagement rate

~35 per post

Top newsletters in Food

Paris by Mouth

110K subs

Make It Good with Danielle Walker

101K subs

Hot Dish with Sohla

95K subs+0.5%/wk

View all Food newsletters

How Do I Stack Up?

vs 78 newsletters in Food

Subscriber Distribution

This newsletter

200

63.5K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 2KTop 25%: 6KTop 10%: 63.5K

98K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.04%

Above median

median: 0.00%

Posts per Week

0.6

Below median

median: 1.0

Publishing Consistency

53/100

Below median

median: 69/100

Subscribers

98K

Above median

median: 2K

Here's what we know about this newsletter's activity:

Publishing Pace

Bi-weekly

Variable

Category Rank

#24 of 386

in Food

Engagement Trend

Declining

based on recent posts

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

Bi-weekly

Last published Oct 13, 2026

0.6 posts/week avg

Consistency:53Variable

Food Pricing

$5/mo median

Above average(+20%)

Monetization Readiness

Already monetizing

92% of similar-size Food newsletters also have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

Browse more Food newsletters

Ellie's Real Good Food

substack69K subscribers

Heather's IBS Newsletter - Help for Irritable Bowel Syndrome

substack64K subscribers

Picnic Date

Growth

Compare with similar Food newsletters