Good Graf!

Investor Due Diligence Report

by Carly Ayres

substackDesign

Design, tech, and writing with substance and style.

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Key Metrics

Subscribers

Verified

Weekly Growth

N/A

Quality & Publishing

Publishing Pace

Previously Weekly

0.5 posts/week

Publishing Consistency

23/100

Variable (~15.7d avg)

Competitive Landscape (Design)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Samaya, your UX woman.	25K	N/A	$8/mo	substack
My Studio - behind the scenes...	17K	N/A	$10/mo	substack
mustbemargiela’s mind	10K	N/A	$9/mo	substack
Kal Draws The Line	7K	N/A	$8/mo	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

High

Publishing Consistency

Irregular publishing pattern

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

7K subscribers — above the 1K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 58 similar-size peers in Design have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.