Carter’s Cooking
Investor Due Diligence Report
substackFood
Recipes I like to make for my myself, my family and friends.
10K
1K paid
~0%
Subscriber count is a platform estimate
Pricing
$10/mo
$80/yr annual option
$7K
1K paid subs
$7K/mo – $7K/mo(±0%)
1.0
9.5
0.10%
(comments + likes) / subscribers
Bi-weekly
0.7 posts/week
74/100
Consistent (~14.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ina Garten | 694K | +0.4% | Free | substack |
| the sunday stack | 266K | +0.2% | $8/mo | substack |
| David Lebovitz Newsletter | 257K | -0.2% | $5/mo | substack |
| The Weekly Dish | 197K | +0.3% | $6/mo | substack |
| Notorious Foodie |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 10K | $4,830 | — |
| Apr 2026 | 10K | $4,830 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
10K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 176 similar-size peers in Food have paid tiers
Pricing position
$10/mo vs $5.5/mo category median (875 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $10 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 27/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 49/100 | 10% |
| 182K |
| +0.9% |
| $6/mo |
| substack |