The Science of Better
Investor Due Diligence Report
substackScience
A newsletter about what science tells us about becoming better from Charles Duhigg, author of The Power of Habit and Supercommunicators.
81K
7.7K paid
+19.1%
Insufficient data
29 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$31K
7.7K paid subs
$31K/mo – $31K/mo(±0%)
15.8
36.2
0.06%
(comments + likes) / subscribers
Bi-weekly
0.5 posts/week
57/100
Variable (~13.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Aether Pirates of the Matterium! | 97K | N/A | Free | substack |
| By the Numbers | 75K | +0.8% | Free | substack |
| Humanity United Now - Ana Maria Mihalcea, MD, PhD | 72K | N/A | $5/mo | substack |
| The Intrinsic Perspective | 71K | N/A | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 59K | $22,279.88 | — |
| Mar 2026 | 59K | $22,279.88 | ~0% |
| Apr 2026 | 60K | $22,657.5 | ~0% |
| May 2026 | 60K | $22,657.5 | ~0% |
| Jun 2026 | 60K | $22,657.5 | ~0% |
| Jul 2026 | 61K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
81K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 13 similar-size peers in Science have paid tiers
Pricing position
$5/mo vs $5/mo category median (280 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 32/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 0/100 | 15% |
| Publishing Consistency | 83/100 | 10% |
| Hidden Brain | 67K | N/A | Free | substack |
| $23,035.13 |
| ~0% |
Revenue Model
Active paid subscription tier