The Science of Better
Investor Due Diligence Report
substackScience
A newsletter about what science tells us about becoming better from Charles Duhigg, author of The Power of Habit and Supercommunicators.
Investor Due Diligence Report
A newsletter about what science tells us about becoming better from Charles Duhigg, author of The Power of Habit and Supercommunicators.
84K
8K paid
~0%
Subscriber count is a platform estimate
Insufficient data
29 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$32K
8K paid subs
$32K/mo – $32K/mo(±0%)
13.8
31.0
0.05%
(comments + likes) / subscribers
Bi-weekly
0.6 posts/week
88/100
Very Consistent (~13.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Aether Pirates of the Matterium! | 99K | +0.5% | Free | substack |
| By the Numbers | 78K | +0.7% | Free | substack |
| Hidden Brain | 74K | +0.7% | Free | substack |
| The Intrinsic Perspective | 73K | +0.7% | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 59K | $22,279.88 | — |
| Mar 2026 | 59K | $22,279.88 | ~0% |
| Apr 2026 | 60K | $22,657.5 | ~0% |
| May 2026 | 60K | $22,657.5 | ~0% |
| Jun 2026 | 60K | $22,657.5 | ~0% |
| Jul 2026 | 82K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
84K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
50% of 8 similar-size peers in Science have paid tiers
Pricing position
$5/mo vs $5/mo category median (177 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 65/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 87/100 | 10% |
| Starts With A Bang |
| 65K |
| N/A |
| Free |
| substack |
| $30,965.25 |
| +36.7% |
| Aug 2026 | 83K | $31,342.88 | ~0% |
| Sep 2026 | 83K | $31,342.88 | ~0% |
| Oct 2026 | 84K | $31,720.5 | ~0% |