Cheryl Marlene
Investor Due Diligence Report
by Cheryl Marlene
ghostTechnology
You are the motion, not the destination. The soul-level architecture of being and becoming — within what you build, what you lead, and how you know.
Investor Due Diligence Report
by Cheryl Marlene
You are the motion, not the destination. The soul-level architecture of being and becoming — within what you build, what you lead, and how you know.
3K
~0%
Subscriber count is a platform estimate
Pricing
$195/mo
$1950/yr annual option
$5K
~90 est. paid subs
$2K/mo – $7K/mo(±50%)
~3x per week
2.6 posts/week
39/100
Variable (~7.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The System Design Newsletter | 251K | N/A | $17.5/mo | substack |
| Big Technology | 156K | N/A | $5/mo | substack |
| The Shortcut | 146K | N/A | $5/mo | substack |
| Software Design: Tidy First? | 127K | +0.4% | $25/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 2.5K | $3,750 | — |
| Mar 2026 | 1K | $1,500 | -60.0% |
| Apr 2026 | 1K | $1,500 | ~0% |
| May 2026 | 1K | $1,500 | ~0% |
| Jun 2026 | 1K | $1,500 | ~0% |
| Jul 2026 | 1K |
Platform Dependency
Uses ghost platform
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
3K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
85% of 112 similar-size peers in Technology have paid tiers
Pricing position
$195/mo vs $5/mo category median (545 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $195 | $1,950 |
| Feb 2026 | $95 | $9,500 |
| Feb 2026 | $400 | $4,000 |
| Feb 2026 | $9 | $99 |
| Feb 2026 | $9 | $97 |
| Feb 2026 | $10 | $97 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Publishing Consistency | 37/100 | 10% |
| The Developing Dev |
| 103K |
| N/A |
| Free |
| substack |
| $1,500 |
| ~0% |
| Aug 2026 | 3K | $4,500 | +200.0% |
| Sep 2026 | 3K | $4,500 | ~0% |
| Oct 2026 | 3K | $4,500 | ~0% |