The Shortcut
Investor Due Diligence Report
Get smarter about tech in 5 minutes with The Shortcut, the #1 consumer tech publication on Substack. Join for FREE to get trusted news and honest reviews!
148K
12.6K paid
~0%
Subscriber count is a platform estimate
-0.0%
net churn
Pricing
$5/mo
$50/yr annual option
$50K
12.6K paid subs
$50K/mo – $50K/mo(±0%)
0.1
5.3
0.00%
(comments + likes) / subscribers
Daily
27.0 posts/week
89/100
Very Consistent (~1.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Big Data Energy⚡️ | 43K | N/A | $9.97/mo | substack |
| Better Engineers | 20K | N/A | $20/mo | substack |
| Guerre di Rete | 20K | N/A | Free | substack |
| Briefinn | 20K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 151K | $51,019.13 | — |
| Mar 2026 | 150K | $50,681.25 | ~0% |
| Apr 2026 | 150K | $50,681.25 | ~0% |
| May 2026 | 149K | $50,343.38 | ~0% |
| Jun 2026 | 148.5K | $50,176.43 | ~0% |
| Jul 2026 | 148K |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
148K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 18 similar-size peers in Technology have paid tiers
Pricing position
$5/mo vs $5/mo category median (676 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 47/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 81/100 | 10% |
| 18K |
| N/A |
| Free |
| substack |
| $50,005.5 |
| ~0% |
| Aug 2026 | 148K | $50,005.5 | ~0% |
Revenue Model
Active paid subscription tier