Cold Antler Farm

Investor Due Diligence Report

substackLifestyle

Jenna Woginrich's dispatches from 6.5 acres of trouble. Writing on homesteading, rural queer life, pop culture, fly fishing & falconry.

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Key Metrics

Subscribers

210 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$8/mo

$80/yr annual option

Est. Monthly Revenue

$1K

210 paid subs

$1K/mo – $1K/mo(±0%)

Engagement

Avg Comments/Post

4.5

Avg Likes/Post

33.0

Engagement Rate

1.25%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

60Fair

0100

Publishing Pace

Weekly

1.8 posts/week

Publishing Consistency

81/100

Very Consistent (~9.8d avg)

Competitive Landscape (Lifestyle)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Burned Haystack	49K	N/A	$5/mo	substack
Airplane Mode with Liz Plank	46K	N/A	$5/mo	substack
a twenties pov	38K	N/A	$5/mo	substack
MOON LISTS	37K	N/A	$5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	3K	$1,335.6	—
Mar 2026	3K	$1,335.6	~0%
Apr 2026	3K	$1,335.6	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

3K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 381 similar-size peers in Lifestyle have paid tiers

Pricing position

$8/mo vs $6/mo category median (1833 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$8	$80

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	47/100	30%
Paid Subscriber Ratio	75/100	25%