Airplane Mode with Liz Plank

Investor Due Diligence Report

by Liz Plank

substackLifestyle

your dose of news, minus the depression.

View full profile →Download PDF

Key Metrics

Subscribers

46K

4.6K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$18K

4.6K paid subs

$18K/mo – $18K/mo(±0%)

Engagement

Avg Comments/Post

15.0

Avg Likes/Post

679.0

Engagement Rate

1.51%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

73Good

0100

Publishing Pace

Previously Weekly

1.4 posts/week

Publishing Consistency

58/100

Variable (~5.4d avg)

Competitive Landscape (Lifestyle)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Burned Haystack	49K	N/A	$5/mo	substack
a twenties pov	38K	N/A	$5/mo	substack
MOON LISTS	37K	N/A	$5/mo	substack
Shop Rat by Emilia Petrarca	31K	N/A	$6/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	43.5K	$17,291.25	—
Mar 2026	45K	$17,887.5	+3.4%
Apr 2026	46K	$18,285	+2.2%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

46K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 73 similar-size peers in Lifestyle have paid tiers

Pricing position

$5/mo vs $6/mo category median (1831 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	50/100	30%
Paid Subscriber Ratio	100/100	25%