Behind the Craft
Investor Due Diligence Report
substackAI
Practical AI tutorials and interviews for busy people.
Investor Due Diligence Report
Practical AI tutorials and interviews for busy people.
154K
6.5K paid
~0%
Subscriber count is a platform estimate
+0.6%
net growth
Pricing
$20/mo
$200/yr annual option
$104K
6.5K paid subs
$104K/mo – $104K/mo(±0%)
2.6
46.2
0.03%
(comments + likes) / subscribers
~2x per week
2.0 posts/week
89/100
Very Consistent (~3.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| How to AI | 984K | +1.0% | $120/mo | substack |
| One Useful Thing | 485K | +0.6% | $10/mo | substack |
| Sabrina Ramonov 🍄 | 299K | +2.6% | Free | substack |
| Almost Timely Newsletter | 290K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 143K | $96,640.2 | — |
| Mar 2026 | 146K | $98,659.5 | +2.1% |
| Apr 2026 | 147K | $99,343.2 | ~0% |
| May 2026 | 148K | $100,011 | ~0% |
| Jun 2026 | 150K | $101,362.5 | ~0% |
| Jul 2026 | 151K |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
154K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
78% of 32 similar-size peers in AI have paid tiers
Pricing position
$20/mo vs $5/mo category median (428 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Oct 2026 | $20 | $200 |
| Mar 2026 | $20 | $150 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 55/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 79/100 | 10% |
| 257K |
| +2.9% |
| Free |
| substack |
| $102,046.2 |
| ~0% |
| Aug 2026 | 153K | $103,397.7 | ~0% |
| Sep 2026 | 153K | $103,397.7 | ~0% |
| Oct 2026 | 154K | $104,065.5 | ~0% |
Revenue Model
Active paid subscription tier