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Behind the Craft — 154K Substack subscribers, $20/mo | Newsletter Insights

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Behind the Craft

Name: Behind the Craft Newsletter Analytics
Creator: Newsletter Insights

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substack

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

154K

✓

6.5K paid

Paid Subscriber Retention

+0.6%

net growth

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%2.0 posts/wk #18 in category

~2x per week $20/mo

See how Behind the Craft compares to 363 other AI newsletters, engagement metrics, pricing analysis & more

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Engagement

~ Estimated

Avg Comments

2.6

Avg Likes

46.2

Engagement Rate

0.03%· ~49 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 154K+ subscribers

Quality Score

76Good (partial data)

0100

Engagement vs AI

0.03% engagement rate

Score Breakdown

Engagement54/100(30%)

Paid Ratio100/100(25%)

Publish Consistency79/100(10%)

Engagement Score

60Engaged

0100

0.03% engagement rate

~49 per post

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How Do I Stack Up?

vs 115 newsletters in AI

Subscriber Distribution

This newsletter

7.5K

71.6K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 7.5KTop 10%: 71.6K

154K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

2.0

Above median

median: 1.0

Publishing Consistency

89/100

Above median

median: 68/100

Subscribers

154K

Above median

median: 2K

Here's what we know about this newsletter's activity:

Publishing Pace

~2x per week

Very Consistent

Category Rank

#18 of 363

in AI

Engagement Trend

Declining

based on recent posts

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~2x per week

Last published Oct 11, 2026

Usually publishes Sun, Wed

2.0 posts/week avg

Consistency:89Very Consistent

AI Pricing

$5/mo median

Premium tier

Monetization Readiness

Already monetizing

78% of similar-size AI newsletters also have paid tiers

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