Daily Detroit | Local Newsmagazine, Podcast & Newsletter

Investor Due Diligence Report

ghostFood

What to know and where to go in Metro Detroit. Your daily newsmagazine, podcast, and newsletter covering local news, culture, history, and dining.

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Key Metrics

Subscribers

Low confidence

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$2K

~400 est. paid subs

$883/mo – $3K/mo(±50%)

Engagement

Avg Comments/Post

0.0

Engagement Rate

0.00%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

36Below Median

0100

Publishing Pace

~4x per week

4.4 posts/week

Publishing Consistency

80/100

Very Consistent (~2.3d avg)

Competitive Landscape (Food)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Ina Garten	756K	+0.5%	Free	substack
the sunday stack	271K	+0.2%	$8/mo	substack
David Lebovitz Newsletter	260K	N/A	$5/mo	substack
Violet’s Substack	240K	-0.2%	$6/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	6.5K	$2,870.83	—
Mar 2026	5K	$2,208.33	-23.1%
Apr 2026	3K	$1,325	-40.0%
May 2026	3K	$1,325	~0%
Jun 2026	3K	$1,325	~0%
Jul 2026	3K	$1,325

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

4K subscribers — above the 3K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

68% of 125 similar-size peers in Food have paid tiers

Pricing position

$5/mo vs $5/mo category median (436 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencelow

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	8/100	30%
Publishing Consistency	59/100	10%