Investor Due Diligence Report
by Violet Witchel
Recipes, meal plans, shopping lists, and more for your food inspiration and organization.
230K
19.6K paid
+0.2%
Insufficient data
23 of 30 days needed
Pricing
$6/mo
$50/yr annual option
$83K
19.6K paid subs
$83K/mo – $83K/mo(±0%)
Weekly
0.6 posts/week
37/100
Variable (~13.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| the sunday stack | 264K | -0.2% | $8/mo | substack |
| postcards by elle | 120K | +0.8% | $5/mo | substack |
| Snacks | 104K | N/A | $5/mo | substack |
| How I Cook | 89K | +0.6% | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 225K | $81,185.63 | — |
| Mar 2026 | 229K | $82,628.93 | ~0% |
| Apr 2026 | 230K | $82,989.75 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
230K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 14 similar-size peers in Food have paid tiers
Pricing position
$6/mo vs $9.3/mo category average (856 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 27/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 68/100 | 10% |
| 65K |
| N/A |
| $5/mo |
| substack |