Roux Girl
Investor Due Diligence Report
substackFood
Sharing hearty, homey recipes and all the cooking inspo you need to master delicious, no-brainer meals you’ll be making on repeat. Come for the food, stay for the flavor.
166K
14.1K paid
~0%
Subscriber count is a platform estimate
+0.6%
net growth
Pricing
$5/mo
$55/yr annual option
$60K
14.1K paid subs
$60K/mo – $60K/mo(±0%)
3.0
89.4
0.06%
(comments + likes) / subscribers
~2x per week
2.4 posts/week
84/100
Very Consistent (~3.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ina Garten | 694K | +0.4% | Free | substack |
| the sunday stack | 266K | +0.2% | $8/mo | substack |
| David Lebovitz Newsletter | 257K | -0.2% | $5/mo | substack |
| The Weekly Dish | 197K | +0.3% | $6/mo | substack |
| Notorious Foodie |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 163K | $58,710.56 | — |
| Apr 2026 | 165K | $59,430.94 | ~0% |
| May 2026 | 166K | $59,791.13 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
166K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 27 similar-size peers in Food have paid tiers
Pricing position
$5/mo vs $5.5/mo category median (875 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $55 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 32/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 68/100 | 10% |
| 182K |
| +0.9% |
| $6/mo |
| substack |
Revenue Model
Active paid subscription tier