Dean Blundell
Investor Due Diligence Report
substackMedia
Media guy, content provider, dog whisperer, Canadian raconteur, muckraker.
Investor Due Diligence Report
Media guy, content provider, dog whisperer, Canadian raconteur, muckraker.
84K
8K paid
~0%
Subscriber count is a platform estimate
+2.4%
net growth
Pricing
$5/mo
$50/yr annual option
$32K
8K paid subs
$32K/mo – $32K/mo(±0%)
66.1
1.3K
1.63%
(comments + likes) / subscribers
Daily
29.0 posts/week
94/100
Very Consistent (~1.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Katie Couric | 168K | +1.0% | $7/mo | substack |
| Died Suddenly's Substack | 107K | N/A | $5/mo | substack |
| User Mag | 98K | N/A | $8/mo | substack |
| André Carvalhal | 79K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 47K | $18,682.5 | — |
| Mar 2026 | 53.5K | $20,204.93 | +8.1% |
| Apr 2026 | 61K | $23,035.13 | +14.0% |
| May 2026 | 66K | $24,923.25 | +8.2% |
| Jun 2026 | 69K | $26,056.13 | +4.5% |
| Jul 2026 | 71K | $26,811.38 |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
84K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
82% of 33 similar-size peers in Media have paid tiers
Pricing position
$5/mo vs $6/mo category median (560 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jul 2026 | $5 | $50 |
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 81/100 | 10% |
| 60K |
| N/A |
| $5/mo |
| substack |
| +2.9% |
| Aug 2026 | 74K | $27,944.25 | +4.2% |
| Sep 2026 | 83K | $31,342.88 | +12.2% |
| Oct 2026 | 84K | $31,720.5 | ~0% |
Revenue Model
Active paid subscription tier