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Detected Sponsors
Boeing
boeing.com
1 placementhigh
Russian State Media
russianstatemedia.com
2 placementshigh
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Platform Portability
Uses Substack subdomain (deanblundell.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Media guy, content provider, dog whisperer, Canadian raconteur, muckraker.
Data updated Today
boeing.com
russianstatemedia.com
4.5K paid
Paid Subscriber Retention
+6.3%
net growth
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber count is a platform estimate — actual growth not reflected in chart
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vs 252 newsletters in Media
68K places you in the top 10% of newsletters in this category.
Engagement Rate
1.57%
median: 0.00%
Posts per Week
19.8
median: 1.2
Publishing Consistency
78/100
median: 69/100
Subscribers
68K
median: 2K
Here's what we know about this newsletter's activity:
Publishing Pace
Daily
Consistent
Category Rank
#32 of 811
in Media
Engagement Trend
Building
too early to measure
Avg Comments
42.6
Avg Likes
1K
Engagement Rate
1.57%· ~1068 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Media
1.57% engagement rate
Score Breakdown
Engagement Score
The Fifth Column (A Podcast)
68K subs
Diabolical Lies
66K subs
++3.8%/wk
The Fucking News
61K subs
++2.0%/wk
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Publishing Frequency
Daily
Last published May 28, 2026
19.8 posts/week avg
Media Pricing
$6/mo median
Above average(+33%)
Monetization Readiness
Already monetizing
100% of similar-size Media newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeSponsor-Attractive Profile
68.0K subscribers, 1.57% engagement, and 5 detected sponsors — a strong profile for advertisers.
