The Irresistible Writer By Derek Hughes
Investor Due Diligence Report
by Derek Hughes
substackMarketing
Showing writers how to use words to make money and change lives. Proven tips to build an audience online.
Investor Due Diligence Report
by Derek Hughes
Showing writers how to use words to make money and change lives. Proven tips to build an audience online.
8K
400 paid
N/A
-0.0%
net churn
Pricing
$15/mo
$45/yr annual option
$3K
400 paid subs
$3K/mo – $3K/mo(±0%)
8.2
37.8
0.58%
(comments + likes) / subscribers
~2x per week
2.1 posts/week
70/100
Consistent (~3.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Link in Bio | 122K | +0.4% | $8/mo | substack |
| Elena's Growth Scoop | 99K | N/A | $9/mo | substack |
| Because of Marketing | 95K | +1.2% | $6.99/mo | substack |
| MKT1 Newsletter with Emily Kramer | 87K | +0.6% | $16/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 6K | $2,693.25 | — |
| Mar 2026 | 6.5K | $2,917.69 | +8.3% |
| May 2026 | 7K | $3,142.13 | +7.7% |
| Jun 2026 | 7K | $3,142.13 | ~0% |
| Jul 2026 | 8K | $3,591 | +14.3% |
| Aug 2026 | 8K | $3,591 |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
8K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
69% of 16 similar-size peers in Marketing have paid tiers
Pricing position
$15/mo vs $5.38/mo category median (123 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $15 | $45 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Paid Subscriber Ratio | 57/100 | 25% |
| Publishing Consistency | 76/100 | 10% |
| Romain Bouvet, PhD |
| 20K |
| N/A |
| Free |
| substack |
| ~0% |
| Sep 2026 | 8K | $3,591 | ~0% |
| Oct 2026 | 8K | $3,591 | ~0% |
Revenue Model
Active paid subscription tier