The Irresistible Writer By Derek Hughes
Investor Due Diligence Report
by Derek Hughes
substackMarketing
Showing writers how to use words to make money and change lives. Proven tips to build an audience online.
7K
350 paid
N/A
Pricing
$15/mo
$45/yr annual option
$2K
350 paid subs
$2K/mo – $2K/mo(±0%)
7.1
35.2
0.60%
(comments + likes) / subscribers
~2x per week
2.5 posts/week
70/100
Consistent (~2.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Because of Marketing | 70K | +1.5% | $6.99/mo | substack |
| LA FRAISE ™ | 51K | N/A | Free | substack |
| Ecom Circle | 37K | N/A | Free | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 6K | $2,693.25 | — |
| Mar 2026 | 6.5K | $2,917.69 | +8.3% |
| May 2026 | 7K | $3,142.13 | +7.7% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
7K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 38 similar-size peers in Marketing have paid tiers
Pricing position
$15/mo vs $7/mo category median (247 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $15 | $45 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 69/100 | 30% |
| Paid Subscriber Ratio | 57/100 | 25% |
| Publishing Consistency | 57/100 | 10% |
| Influencer Impact: Creator Edition by People First |
| 25K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier