MKT1 Newsletter with Emily Kramer

Investor Due Diligence Report

substackMarketing

How to build AI-native B2B startup marketing functions. Deeply-researched long-form content, in-depth guides, actionable frameworks, and even an MCP Server. By Emily Kramer, an ex-marketing exec and current advisor.

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Key Metrics

Subscribers

83K

5.5K paid

Verified

Weekly Growth

+2.5%

Paid Sub Retention (30d)

Insufficient data

25 of 30 days needed

Revenue Analysis

Pricing

$9/mo

$99/yr annual option

Est. Monthly Revenue

$42K

5.5K paid subs

$42K/mo – $42K/mo(±0%)

Engagement

Avg Comments/Post

6.1

Avg Likes/Post

79.0

Engagement Rate

0.10%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

62Fair

0100

Publishing Pace

Bi-weekly

0.8 posts/week

Publishing Consistency

71/100

Consistent (~10.4d avg)

Competitive Landscape (Marketing)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Because of Marketing	70K	+1.5%	$6.99/mo	substack
Ecom Circle	37K	N/A	Free	substack
Chris Hutchins	32K	N/A	Free	substack
Influencer Impact: Creator Edition by People First	25K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	72K	$36,520.47	—
Mar 2026	75K	$38,045.97	+4.2%
Apr 2026	77K	$39,060.43	+2.7%
May 2026	79K	$40,074.89	+2.6%

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses substack platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Audience Concentration

Consistent engagement across posts

Monetization Readiness

Monetization status

Subscriber threshold

83K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 5 similar-size peers in Marketing have paid tiers

Pricing position

$9/mo vs $7/mo category median (247 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$9	$99

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	44/100	30%
Paid Subscriber Ratio	90/100	25%
Growth Consistency	47/100	15%
Publishing Consistency	68/100	10%