MKT1 Newsletter with Emily Kramer
Investor Due Diligence Report
substackMarketing
How to build AI-native B2B startup marketing functions. Deeply researched long-form content, in-depth guides & actionable frameworks.
Investor Due Diligence Report
How to build AI-native B2B startup marketing functions. Deeply researched long-form content, in-depth guides & actionable frameworks.
86K
4.1K paid
~0%
Subscriber count is a platform estimate
-28.6%
net churn
Pricing
$16/mo
$144/yr annual option
$49K
4.1K paid subs
$49K/mo – $49K/mo(±0%)
4.7
65.5
0.08%
(comments + likes) / subscribers
Bi-weekly
0.7 posts/week
74/100
Consistent (~10.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Link in Bio | 121K | N/A | $8/mo | substack |
| Elena's Growth Scoop | 99K | N/A | $9/mo | substack |
| Because of Marketing | 95K | +1.1% | $6.99/mo | substack |
| Ultimate Tools | 20K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 72K | $40,629.6 | — |
| Mar 2026 | 74.5K | $42,043.32 | +3.5% |
| Apr 2026 | 77.5K | $43,730.28 | +4.0% |
| May 2026 | 81K | $45,714.24 | +4.5% |
| Jun 2026 | 82K | $46,272.6 | ~0% |
| Jul 2026 | 83K |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
86K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 4 similar-size peers in Marketing have paid tiers
Pricing position
$16/mo vs $5.75/mo category median (131 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Oct 2026 | $16 | $144 |
| Mar 2026 | $9 | $99 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 69/100 | 30% |
| Paid Subscriber Ratio | 76/100 | 25% |
| Publishing Consistency | 60/100 | 10% |
| Romain Bouvet, PhD |
| 20K |
| N/A |
| Free |
| substack |
| $46,842.84 |
| ~0% |
| Aug 2026 | 85K | $47,971.44 | +2.4% |
| Sep 2026 | 86K | $48,529.8 | ~0% |
| Oct 2026 | 86K | $48,529.8 | ~0% |
Revenue Model
Active paid subscription tier