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Newsletter Insights — advertising rates and audience data for 40K+ newsletters
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Platform Portability
Uses Substack subdomain (derisking.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
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I prevent €300k product mistakes. Sell first. Build second. Find paying customers in 30 days.
Data updated 7 months ago
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Quality Score
Score Breakdown
210 paid
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeWe don't have enough growth data for Kill Your Bad Ideas yet. The average Business newsletter has 2K subscribers.
Based on 717 Business newsletters tracked
vs 284 newsletters in Business
3K places you in the top 50% of newsletters in this category.
Posts per Week
0.0
median: 1.0
Subscribers
3K
median: 2K
Publishing Frequency
Unknown
Business Pricing
$5/mo median
Premium tier
Monetization Readiness
Already monetizing
73% of similar-size Business newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeMatriarch Goals
3K subs
Made In Japan
3K subs
-13.5%/wk
Founder Things.
4K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Kill Your Bad Ideas vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Welcome, Vanta, Attio + 232 more.
$300·2-3 working days·refunded if we can't deliver
