Newsletter Insights — advertising rates and audience data for 40K+ newsletters
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Platform Portability
Uses Substack subdomain (joannelipman.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
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Reporting from the frontlines on the business of life and the future of work.
Data updated 3 months ago
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Track CPM rates as they change
Start tracking — freeWe don't have enough growth data for Next! yet. The average Business newsletter has 2K subscribers.
Based on 1.3K Business newsletters tracked
vs 282 newsletters in Business
5K places you in the top 25% of newsletters in this category.
Posts per Week
0.0
median: 1.0
Subscribers
5K
median: 2K
Engagement Rate
0.00%
Business category average
Quality Score
Engagement vs Business
0.00%category median
Management and Public Relations
5K subs
The Closing Line
5K subs
Pivotal
5K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
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See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Next! vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Attio, HubSpot, Gemini 2.5 Flash + 278 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Unknown
Business Pricing
$7/mo median
Your newsletter: Free
Monetization Readiness
Business newsletters typically start charging at ~2K subscribers
Above the typical threshold
100% of similar-size Business newsletters have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
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