The DeRusha Download: official newsletter of Jason DeRusha
Investor Due Diligence Report
substackFood
DeRusha Download: a weekly newsletter with Minnesota / Twin Cities Food News, Local Dialogue, Things To Do over the weekend.
3K
300 paid
N/A
Pricing
$5/mo
$50/yr annual option
$1K
300 paid subs
$1K/mo – $1K/mo(±0%)
1.0
3.5
0.15%
(comments + likes) / subscribers
Weekly
1.3 posts/week
69/100
Consistent (~5.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ina Garten | 698K | +0.3% | Free | substack |
| What To Cook When You Don't Feel Like Cooking | 569K | +0.3% | $7/mo | substack |
| Ottolenghi | 414K | +0.1% | $5/mo | substack |
| the smitten kitchen digest | 295K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 2K | $795 | — |
| Mar 2026 | 3K | $1,192.5 | +50.0% |
| Apr 2026 | 3K | $1,192.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
3K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 252 similar-size peers in Food have paid tiers
Pricing position
$5/mo vs $5.5/mo category median (873 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 31/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 20/100 | 10% |
| the sunday stack |
| 266K |
| N/A |
| $8/mo |
| substack |