Investor Due Diligence Report
A weekly design dispatch of inspirations, ideas, and recommendations—straight from the desk of the former Schoolhouse Head of Design Katie Elliott.
180K
-0.3%
Bi-weekly
0.6 posts/week
83/100
Very Consistent (~11.7d avg)
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Publishing Consistency | 100/100 | 10% |
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| IFYOUPAUSE’s Substack | 162K | N/A | $5/mo | substack |
| ART DIRECTION | 44K | N/A | $11.99/mo | substack |
| nolandanielwhite | 22K | -2.8% | $5/mo | substack |
| Small Pleasures | 12K | N/A | $5/mo | substack |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Pre-monetization — no paid subscription tier
Subscriber threshold
180K subscribers — above the 1K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 4 similar-size peers in Design have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| therealmurphy |
| 6K |
| N/A |
| $5/mo |
| substack |