Design Your Wild

Investor Due Diligence Report

substackDesign

No. 1 Substack newsletter about North American garden design. Spreading joy and bolstering biodiversity with native plants.

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Key Metrics

Subscribers

26K

2.6K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$7/mo

$30/yr annual option

Est. Monthly Revenue

$9K

2.6K paid subs

$9K/mo – $9K/mo(±0%)

Quality & Publishing

Audience Quality Score

100Good

0100

Publishing Pace

Previously Bi-weekly

0.5 posts/week

Publishing Consistency

82/100

Very Consistent (~15.2d avg)

Competitive Landscape (Design)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Design Better	243K	+0.7%	$7/mo	substack
My Studio - behind the scenes...	17K	N/A	$10/mo	substack
A Sunday Journal	14K	N/A	$8/mo	substack
mustbemargiela’s mind	10K	N/A	$9/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	25K	$8,662.5	—
Mar 2026	25.5K	$8,835.75	~0%
Apr 2026	26K	$9,009	~0%

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses substack platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

26K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 28 similar-size peers in Design have paid tiers

Pricing position

$7/mo vs $5/mo category median (572 newsletters)

Pricing History

Date	Monthly	Annual
Apr 2026	$7	$30
Mar 2026	$5	$30

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.