The Habit Healers

Investor Due Diligence Report

substackHealth

There’s no shortage of health advice. What’s missing is translation. Here, research becomes clear protocols and tiny actions you can implement immediately. Need a place to start? Begin with One Tiny Healing Habit on Substack.

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Key Metrics

Subscribers

65K

3.1K paid

Verified

Weekly Growth

+1.7%

Paid Sub Retention (30d)

+8.4%

net growth

Revenue Analysis

Pricing

$15/mo

$150/yr annual option

Est. Monthly Revenue

$37K

3.1K paid subs

$37K/mo – $37K/mo(±0%)

Engagement

Avg Comments/Post

5.0

Avg Likes/Post

51.3

Engagement Rate

0.09%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

60Fair

0100

Publishing Pace

Daily

6.4 posts/week

Publishing Consistency

79/100

Consistent (~1.4d avg)

Competitive Landscape (Health)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Brain Health Kitchen	44K	N/A	$20/mo	substack
The Glow Wellness	33K	N/A	$8/mo	substack
Philippa Perry	28K	N/A	$4/mo	substack
ESG’s Substack	17K	N/A	$10/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	22K	$13,117.5	—
Mar 2026	53K	$30,027.15	+128.9%
Apr 2026	56K	$31,720.5	+5.6%
May 2026	60K	$33,986.25	+7.1%
Jun 2026	64.5K	$36,538.2	+7.5%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

High

Audience Concentration

Hit-driven — top post engagement 3x+ above average

Monetization Readiness

Monetization status

Subscriber threshold

65K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 41 similar-size peers in Health have paid tiers

Pricing position

$15/mo vs $6/mo category median (908 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$15	$150

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	36/100	30%
Paid Subscriber Ratio	76/100	25%
Growth Consistency	92/100	15%
Publishing Consistency	46/100	10%