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E-Commerce Innovator’s Journal — 138K Substack subscribers | Newsletter Insights

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E-Commerce Innovator’s Journal

Name: E-Commerce Innovator’s Journal Newsletter Analytics
Creator: Newsletter Insights

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substack Business Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

138K

✓

Weekly Growth

Stable

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

Start tracking — free

Join thousands of newsletter operators tracking the market

Engagement: < 0.1%1.0 posts/wk #54 in category

Weekly

Subscriber Growth

Subscriber counts are rounded by the platform — step changes may not reflect actual growth

See how E-Commerce Innovator’s Journal compares to 791 other Business newsletters, engagement metrics, pricing analysis & more

Compare with similar Business newsletters

Fabricated Knowledge

94K subs

Wes Kao's Newsletter

87K subs

++0.6%/wk

Product Growth

241K subs

Compare E-Commerce Innovator’s Journal vs 3 others

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Scott's Newsletter

256K subscribers

-0.2%/wk

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20K subscribers

Track E-Commerce Innovator’s Journal for changes

Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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See what's included

141 brands sponsor newsletters like E-Commerce Innovator’s Journal but haven't tried E-Commerce Innovator’s Journal yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of E-Commerce Innovator’s Journal vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Vanta, Attio, Mercury + 138 more.

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Engagement

~ Estimated

Avg Comments

1.0

Avg Likes

19.5

Engagement Rate

0.01%

Top newsletters in Business

Scott's Newsletter

256K subs-0.2%/wk

Product Growth

241K subs

Fabricated Knowledge

94K subs

View all Business newsletters

How Do I Stack Up?

vs 281 newsletters in Business

Subscriber Distribution

This newsletter

24.6K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 4KTop 10%: 24.6K

138K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

1.0

At median

median: 1.0

Publishing Consistency

99/100

Above median

median: 68/100

Subscribers

138K

Above median

median: 2K

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 9, 2026

Usually publishes Fri

1.0 posts/week avg

Consistency:99Very Consistent

Business Pricing

$5/mo median

Your newsletter: Free

Monetization Readiness

Business newsletters typically start charging at ~2K subscribers

Above the typical threshold

60% of similar-size Business newsletters have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

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E-Commerce Innovator’s Journal

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Subscriber Growth

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Track E-Commerce Innovator’s Journal for changes

141 brands sponsor newsletters like E-Commerce Innovator’s Journal but haven't tried E-Commerce Innovator’s Journal yet

Engagement

Top newsletters in Business

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

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Top Posts by Engagement

Recent Posts

Engagement

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Growth

Subscriber Growth

Top newsletters in Business

Browse more Business newsletters

Publishing

Category Benchmarks

Compare with similar Business newsletters

Similar in Business

Track E-Commerce Innovator’s Journal for changes

141 brands sponsor newsletters like E-Commerce Innovator’s Journal but haven't tried E-Commerce Innovator’s Journal yet