E-Commerce Innovator’s Journal
Investor Due Diligence Report
substackBusiness
A weekly roundup of essential tips and trends for e-commerce professionals, curated to help you grow and thrive.
128K
+0.4%
0.7
21.0
0.02%
(comments + likes) / subscribers
Weekly
1.0 posts/week
100/100
Very Consistent (~7.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| future/proof | 309K | +1.1% | $25/mo | substack |
| SemiAnalysis | 280K | +1.4% | $50/mo | substack |
| Weekend Briefing | 274K | -0.2% | Free | substack |
| Not Boring by Packy McCormick | 268K | +0.6% | $20/mo | substack |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
128K subscribers — above the 2K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 54 similar-size peers in Business have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 31/100 | 30% |
| Growth Consistency | 76/100 | 15% |
| Publishing Consistency | 100/100 | 10% |
| 240K |
| N/A |
| $50/mo |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier