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Detected Sponsors
4 placementshigh
3 placementshigh
4 placementshigh
5 placementshigh
Wilfa
wilfa.com
10 placementshigh
1 placementhigh
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Platform Portability
Uses Substack subdomain (eddkimber.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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All things baked. Recipes, bakery recommendations, behind the scenes and more.
Data updated Yesterday
Avg Comments
5.8
Avg Likes
60.1
Engagement Rate
0.12%· ~66 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Food
0.12% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| Public |
| Subscriber-only |
| Public |
| Public |
| Subscriber-only |
| Subscriber-only |
wilfa.com
5.1K paid
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Start tracking — freeThe Boy Who Bakes reports a rounded subscriber count of 54K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
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vs 94 newsletters in Food
54K places you in the top 10% of newsletters in this category.
Engagement Rate
0.12%
median: 0.00%
Posts per Week
1.1
median: 0.9
Publishing Consistency
73/100
median: 67/100
Subscribers
54K
median: 2K
Here's what we know about this newsletter's activity:
Publishing Pace
Weekly
Consistent
Category Rank
#45 of 820
in Food
Engagement Trend
Rising
based on recent posts
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Publishing Frequency
Weekly
Last published May 15, 2026
Usually publishes Fri, Sun
1.1 posts/week avg
Food Pricing
$5.5/mo median
At average
Monetization Readiness
Already monetizing
100% of similar-size Food newsletters also have paid tiers
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Start tracking — free54.0K subscribers, 0.12% engagement, and 6 detected sponsors — a strong profile for advertisers.