
The Edinburgh Minute
Investor Due Diligence Report
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20K
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$45/yr annual option
$8K
~2K est. paid subs
$4K/mo – $12K/mo(±50%)
1.5
0.01%
(comments + likes) / subscribers
Daily
6.2 posts/week
87/100
Very Consistent (~1.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| ByteByteGo Newsletter | 1M | N/A | $15/mo | substack |
| The Shortcut | 149K | +0.4% | $5/mo | substack |
| Software Design: Tidy First? | 125K | +0.5% | $25/mo | substack |
| Technically | 72K | N/A | $15/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Apr 2026 | 30K | $12,375 | — |
| Jun 2026 | 20K | $8,250 | -33.3% |
| Jul 2026 | 20K | $8,250 | ~0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
20K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 62 similar-size peers in Technology have paid tiers
Pricing position
$5/mo vs $5/mo category median (748 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $45 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 49/100 | 30% |
| Publishing Consistency | 64/100 | 10% |
| Computer, Enhance! |
| 69K |
| N/A |
| $15/mo |
| substack |
Revenue Model
Active paid subscription tier