The Edinburgh Minute

Investor Due Diligence Report

ghostTechnology

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Key Metrics

Subscribers

30K

Medium confidence

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$5/mo

$45/yr annual option

Est. Monthly Revenue

$12K

~3K est. paid subs

$6K/mo – $19K/mo(±50%)

Engagement

Avg Comments/Post

1.2

Engagement Rate

0.00%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

53Fair

0100

Publishing Pace

Daily

6.3 posts/week

Publishing Consistency

91/100

Very Consistent (~1.4d avg)

Competitive Landscape (Technology)

Newsletter	Subscribers	Weekly Growth	Price	Platform
[ Center for Humane Technology ]	180K	+0.3%	Free	substack
Coding Challenges	93K	+0.5%	$8/mo	substack
Wonder Tools	86K	N/A	$8/mo	substack
Internal Tech Emails	59K	N/A	$10/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Apr 2026	30K	$12,375	—

Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

High

Audience Concentration

Hit-driven — top post engagement 3x+ above average

Monetization Readiness

Monetization status

Subscriber threshold

30K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 51 similar-size peers in Technology have paid tiers

Pricing position

$5/mo vs $5/mo category median (790 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$45

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencemedium

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	48/100	30%
Publishing Consistency	83/100	10%