Breakfast for Dinner
Investor Due Diligence Report
substackFood
Essays from a big reader, big eater, and small-time writer based in London.
5K
500 paid
N/A
-0.0%
net churn
Pricing
$5/mo
$50/yr annual option
$2K
500 paid subs
$2K/mo – $2K/mo(±0%)
3.7
23.9
0.55%
(comments + likes) / subscribers
Weekly
0.7 posts/week
68/100
Consistent (~10.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Zenith Within by Sara Redondo, MD, MS | 37K | N/A | $30/mo | substack |
| A Curious Cook | 28K | N/A | $5/mo | substack |
| All Day Cake | 24K | N/A | $6/mo | substack |
| Freezer Cooking with Sarah Hart | 23K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 4K | $1,590 | — |
| Mar 2026 | 4.5K | $1,788.75 | +12.5% |
| Apr 2026 | 5K | $1,987.5 | +11.1% |
| May 2026 | 5K | $1,987.5 | ~0% |
| Jun 2026 | 5K | $1,987.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
5K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 182 similar-size peers in Food have paid tiers
Pricing position
$5/mo vs $5.5/mo category median (874 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 77/100 | 10% |
| Lena Mattar |
| 21K |
| N/A |
| $14.9/mo |
| substack |
Revenue Model
Active paid subscription tier