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Platform Portability
Uses Substack subdomain (emiliapetrarca.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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One fashion writer's attempt to get offline, go outside, and engage with style in real life.
Data updated 1 week ago
Avg Comments
5.7
Avg Likes
64.3
Engagement Rate
0.23%· ~70 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Lifestyle
0.23% engagement rate
See Shop Rat by Emilia Petrarca's score breakdown & category ranking
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The Wm Brown Weekly
25K subs
sprezza
20K subs
Remarkable People
17K subs
Sign up for a free account to unlock Shop Rat by Emilia Petrarca's percentile rankings in Lifestyle
Sign up freeHere's what we know about this newsletter's activity:
Publishing Pace
Weekly
Variable
Category Rank
#86 of 1478
in Lifestyle
Engagement Trend
Rising
based on recent posts
3.1K paid
Weekly Growth
~0%
Paid Subscriber Retention
Insufficient data
11 of 30 days needed
Paid newsletter — revenue data available
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$15–$35
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Category benchmarks and audience-size adjusted rates
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Tracking started recently for Shop Rat by Emilia Petrarca (11 days ago). A growth trend will appear once we have more data points.
| Subscriber-only |
| The Row's Individually-Wrapped FruitsAnd other screenshots from Paris Fashion Week.Mar 8, 2026 | Public |
| She Was Banned From Every Brandy MelvilleAnd lived to tell the tale.Mar 6, 2026 | Public |
| Fashion's "Denim Whisperer" Shares His SecretsBenjamin Talley Smith on his new Madewell collection and what makes a "happy butt."Feb 18, 2026 | Public |
| Is This the Best J.Crew Sweater Ever Made?Why a striped sweater from the '90s has inspired a cult following.Feb 11, 2026 | Public |
| A Va-Va-Voom Afternoon With VersaceCome try on clothes with me this Thursday in Soho.Feb 9, 2026 | Public |
| Extreme Weather Calls for Extreme FashionHannah La Follette Ryan captures how New Yorkers stay warm and stylish.Feb 9, 2026 | Public |
| Shop Talk with Street StackA chat with Matt Choi about what makes a good shopping city.Feb 7, 2026 | Public |
| Rat Diet No. 29What I wore, read, and screenshotted in January.Feb 2, 2026 | Subscriber-only |
| The Repair Month Google Doc Is Here (Again)A curated list of the best tailors, cobblers, and more.Jan 31, 2026 | Public |
Publishing Frequency
Weekly
Last published Mar 19, 2026
1.2 posts/week avg
Lifestyle Pricing
$7.1/mo avg
Below average(-15%)
Monetization Readiness
Already monetizing
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