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Platform Portability
Uses Substack subdomain (emiliapetrarca.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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One fashion writer's attempt to get offline, go outside, and engage with style in real life.
Data updated 1 month ago
Avg Comments
7.6
Avg Likes
71.0
Engagement Rate
0.25%· ~79 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Lifestyle
0.25% engagement rate
Score Breakdown
Engagement Score
| Public |
| Subscriber-only |
| Subscriber-only |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
vs 92 newsletters in Lifestyle
31K places you in the top 10% of newsletters in this category.
Engagement Rate
0.25%
median: 0.01%
Posts per Week
1.1
median: 1.0
Publishing Consistency
50/100
median: 64/100
Subscribers
31K
median: 1K
3.1K paid
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeWe don't have enough growth data for Shop Rat by Emilia Petrarca yet. The average Lifestyle newsletter has 1K subscribers.
Based on 1.6K Lifestyle newsletters tracked
MOON LISTS
37K subs
a twenties pov
38K subs
The Time Foragers' Club
23K subs
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Publishing Frequency
Weekly
Last published Apr 16, 2026
Usually publishes Fri
1.1 posts/week avg
Lifestyle Pricing
$6/mo median
At average
Monetization Readiness
Already monetizing
100% of similar-size Lifestyle newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free31.0K subscribers and 0.25% engagement — past the threshold where Lifestyle newsletters typically attract sponsors.