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Platform Portability
Uses Substack subdomain (emiliapetrarca.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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One fashion writer's attempt to get offline, go outside, and engage with style in real life.
Data updated 1 month ago
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Avg Comments
7.5
Avg Likes
68.0
Engagement Rate
0.24%· ~76 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Lifestyle
0.24% engagement rate
Score Breakdown
Engagement Score
vs 75 newsletters in Lifestyle
31K places you in the top 10% of newsletters in this category.
Engagement Rate
0.24%
median: 0.01%
Posts per Week
1.1
median: 1.0
Publishing Consistency
48/100
median: 65/100
Subscribers
31K
median: 1K
3.1K paid
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Start tracking — freeWe don't have enough growth data for Shop Rat by Emilia Petrarca yet. The average Lifestyle newsletter has 1K subscribers.
Based on 1.6K Lifestyle newsletters tracked
oh mon dieu
37K subs
MOON LISTS
37K subs
The Time Foragers' Club
23K subs
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Publishing Frequency
Weekly
Last published Apr 16, 2026
Usually publishes Mon
1.1 posts/week avg
Lifestyle Pricing
$6/mo median
At average
Monetization Readiness
Already monetizing
100% of similar-size Lifestyle newsletters also have paid tiers
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Start tracking — free31.0K subscribers and 0.24% engagement — past the threshold where Lifestyle newsletters typically attract sponsors.
Consistency Below Category Median
Publishing consistency (48/100) is below the Lifestyle median (65/100).