The Love List by Emma Lovewell
Investor Due Diligence Report
substackLifestyle
Author, Peloton Instructor, and mom. Cultivating a well-balanced life and sharing what I love.
66K
6.3K paid
~0%
Subscriber count is a platform estimate
-0.0%
net churn
Pricing
$5/mo
$50/yr annual option
$25K
6.3K paid subs
$25K/mo – $25K/mo(±0%)
6.3
27.9
0.05%
(comments + likes) / subscribers
Weekly
0.9 posts/week
85/100
Very Consistent (~8.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| How To Think More and Better | 465K | +1.7% | $5/mo | substack |
| The Good Trade | 378K | +1.3% | $8/mo | substack |
| The Quiet Life with Susan Cain | 276K | +0.2% | $9/mo | substack |
| Elevate with Yung Pueblo | 249K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 67K | $25,300.88 | — |
| Mar 2026 | 66K | $24,923.25 | ~0% |
| Apr 2026 | 66K | $24,923.25 | ~0% |
| May 2026 | 66K | $24,923.25 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
66K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 63 similar-size peers in Lifestyle have paid tiers
Pricing position
$5/mo vs $6/mo category median (1833 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 5/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 74/100 | 10% |
| Big Salad |
| 201K |
| +0.8% |
| $6/mo |
| substack |
Revenue Model
Active paid subscription tier