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Uses Substack subdomain (eyeonchina.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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A weekly bulletin offering news and analysis on the 'Middle Kingdom' from an Indian interests perspective.
Data updated 1 week ago
Bully Pulpit
5K subs
BORDER/LINES
5K subs
Hypertext
5K subs
0%/wk
Avg Likes
2.0
Engagement Rate
0.04%· ~2 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Politics
0.04% engagement rate
See Eye on China's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
| Public |
| Charges and SpecsCovering Chinese policy and rhetoric on external events and actors, military and security issues, economy and technology, and bilateral relations with India.Jan 25, 2026 | Public |
| The Rule of The Zhangs Is In JeopardyChina's Ministry of National Defense confirms Zhang Youxia is being investigated.Jan 24, 2026 | Public |
| Guns A' Blazin'Covering Chinese policy and rhetoric on external events and actors, military and security issues, economy and technology, and bilateral relations with India.Jan 6, 2026 | Public |
| Garbage Collection, Rectification & DisposalThe final edition of 'Eye on China' for 2025. Happy reading, and see you next year!Dec 30, 2025 | Public |
| What's the Haps?Covering Chinese policy and rhetoric on external events and actors, military and security issues, economy and technology, and bilateral relations with India.Dec 20, 2025 | Public |
Sign up for a free account to unlock Eye on China's percentile rankings in Politics
Sign up freemedian: 1.1
Publishing Consistency
61/100
median: 65/100
Subscribers
5K
median: 4K
Weekly Growth
0%
Revenue analysis available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$17–$33
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Tracking started recently for Eye on China (11 days ago). A growth trend will appear once we have more data points.
Publishing Frequency
Weekly
Last published Mar 7, 2026
0.8 posts/week avg
Politics Pricing
$7.79/mo avg
Your newsletter: Free
Monetization Readiness
Politics newsletters typically start charging at ~6K subscribers
83% of typical monetisation threshold
100% of similar-size Politics newsletters have paid tiers
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Sign up freeApproaching Sponsor Threshold
5.0K subscribers with 0.04% engagement — 50% of the typical sponsor threshold for Politics newsletters.