Newsletter Insights — advertising rates and audience data for 21K+ newsletters
Browse all →Platform Portability
Uses Substack subdomain (markurban.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Defence, diplomacy, intelligence, counter-terrorism, & geopolitics from a guy who survived 40 years of battlefields, summits, and press briefings, with a side hustle writing military history. Expect the odd post about the media & its coverage of that.
Data updated 2 weeks ago
The Editors
4K subs
Abe - Won't Be Silent
4K subs
The Biggar Picture
4K subs
Avg Comments
28.0
Avg Likes
64.0
Engagement Rate
2.30%· ~92 likes + comments/post
(comments + likes) / subscribers
Eye on China
5K subscribers
Quality Score
Engagement vs Politics
2.30% engagement rate
See War and Peace's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
Weekly Growth
N/A
Revenue analysis available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$20–$39
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Tracking started recently for War and Peace (1 days ago). A growth trend will appear once we have more data points.
Sign up for a free account to unlock War and Peace's percentile rankings in Politics
Sign up freePublishing Frequency
Weekly
Last published Mar 19, 2026
1.0 posts/week avg
Politics Pricing
$7.79/mo avg
Your newsletter: Free
Monetization Readiness
Politics newsletters typically start charging at ~6K subscribers
67% of typical monetisation threshold
100% of similar-size Politics newsletters have paid tiers
Sign up for a free account to unlock monetization & ad rate insights
Sign up free