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Marcus on AI — 120K Substack subscribers, $8/mo, +0.5%/wk | Newsletter Insights

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Marcus on AI

Name: Marcus on AI Newsletter Analytics
Creator: Newsletter Insights

by Marcus on AI

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substack AI Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

120K

✓

7.1K paid

Weekly Growth

Stable

Paid Subscriber Retention

+2.6%

net growth

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Category benchmarks and audience-size adjusted rates

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Engagement: 0.3%4.4 posts/wk #25 in category

~4x per week $8/mo

See how Marcus on AI compares to 363 other AI newsletters, engagement metrics, pricing analysis & more

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Engagement

~ Estimated

Avg Comments

111.5

Avg Likes

281.0

Engagement Rate

0.33%· ~393 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 120K+ subscribers

Quality Score

91Good

0100

Engagement vs AI

0.33% engagement rate

Score Breakdown

Engagement91/100(30%)

Paid Ratio100/100(25%)

Growth Consistency83/100(15%)

Publish Consistency77/100(10%)

Engagement Score

91Highly Engaged

0100

0.33% engagement rate

~393 per post

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How Do I Stack Up?

vs 115 newsletters in AI

Subscriber Distribution

This newsletter

7.5K

71.6K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 7.5KTop 10%: 71.6K

120K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

4.4

Above median

median: 1.0

Publishing Consistency

76/100

At median

median: 68/100

Subscribers

120K

Above median

median: 2K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~4x per week

Last published Oct 13, 2026

4.4 posts/week avg

Consistency:76Consistent

AI Pricing

$5/mo median

Above average(+60%)

Monetization Readiness

Already monetizing

76% of similar-size AI newsletters also have paid tiers

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