Newsletter Insights — advertising rates and audience data for 45K+ newsletters
Browse all →Advertisers are viewing this page. Claim it
Track Story Club with George Saunders's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (georgesaunders.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
A place to explore the way the short story works.
Data updated 3 days ago
Avg Comments
139.3
Avg Likes
203.6
Engagement Rate
0.10%· ~343 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 329K+ subscribers
Quality Score
Engagement vs Culture
0.10% engagement rate
Score Breakdown
Engagement Score
| Public |
| Join me today.......for my interview with Samuel BercholzAug 25, 2026 | Public |
| A Slight Change of Plans......and some thoughts on that which shall not be named (i.e., blurbs)Aug 23, 2026 | Subscriber-only |
| “Expanding a Restrictive Paradigm”Office HoursAug 20, 2026 | Public |
| "The Illumination of Santiago"Let's discuss this beautiful thing.Aug 16, 2026 | Subscriber-only |
| "The Illumination of Santiago"A new story for us, by Nona FernándezAug 9, 2026 | Subscriber-only |
| On the Perils of Self-Assessing... ...too early, too roughly, too preemptively.Aug 6, 2026 | Public |
| Sudden Cheers and WhoopsIn which we step through five pages of "Al Roosten," in service of the Platforms and Stepladder model of the short story.Aug 2, 2026 | Subscriber-only |
| Happy SundayPlatforms, stepladders, OrwellJul 26, 2026 | Subscriber-only |
| SeamsWhat does a good idea feel like?Jul 23, 2026 | Subscriber-only |
vs 148 newsletters in Culture
329K places you in the top 10% of newsletters in this category.
Engagement Rate
0.10%
median: 0.01%
Posts per Week
1.8
median: 1.0
Publishing Consistency
76/100
median: 67/100
Subscribers
329K
median: 1K
28K paid
Weekly Growth
Stable
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Books + Bits
200K subs
Beauty is truth
68K subs
++5.7%/wk
My Life in the Past
67K subs
++0.8%/wk
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Story Club with George Saunders vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
~2x per week
Last published Aug 26, 2026
Usually publishes Sun, Thu
1.8 posts/week avg
Culture Pricing
$5/mo median
Above average(+20%)
Monetization Readiness
Already monetizing
100% of similar-size Culture newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free329.0K subscribers and 0.10% engagement — past the threshold where Culture newsletters typically attract sponsors.