Moon Notes with Heidi Rose Robbins

Investor Due Diligence Report

substackLifestyle

Moon Notes are daily missives, using the tools of astrology and poetry, encouraging our most authentic, radiant selves!

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Key Metrics

Subscribers

100 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$398

100 paid subs

$398/mo – $398/mo(±0%)

Engagement

Avg Comments/Post

0.6

Avg Likes/Post

15.4

Engagement Rate

1.60%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

73Good

0100

Publishing Pace

Previously Daily

7.0 posts/week

Publishing Consistency

100/100

Very Consistent (~1.0d avg)

Competitive Landscape (Lifestyle)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Burned Haystack	49K	N/A	$5/mo	substack
Airplane Mode with Liz Plank	46K	N/A	$5/mo	substack
oh mon dieu	37K	N/A	$8/mo	substack
MOON LISTS	37K	N/A	$5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	1K	$397.5	—

Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

1K subscribers — below the 2K category median (based on 1012 newsletters)

Has paid tier

Active paid subscription offering

Peer monetization

100% of 425 similar-size peers in Lifestyle have paid tiers

Pricing position

$5/mo vs $6/mo category median (1820 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	50/100	30%
Paid Subscriber Ratio	90/100	25%
Publishing Consistency	100/100	10%