Reckoning with Jason Herbert
Investor Due Diligence Report
substackScience
Historian and outdoorsman Dr. Jason Herbert has questions about the world. And it's time to Reckon with them.
43K
3K paid
~0%
Subscriber count is a platform estimate
Pricing
$8/mo
$80/yr annual option
$19K
3K paid subs
$19K/mo – $19K/mo(±0%)
2.8
17.5
0.05%
(comments + likes) / subscribers
Weekly
1.5 posts/week
39/100
Variable (~4.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Intrinsic Perspective | 70K | +0.7% | $7/mo | substack |
| Hidden Brain | 66K | +0.8% | Free | substack |
| Starts With A Bang | 62K | N/A | Free | substack |
| The Roots of Progress | 58K | N/A | $10/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 41K | $18,253.2 | — |
| Mar 2026 | 41.5K | $18,475.8 | ~0% |
| Apr 2026 | 43K | $19,143.6 | +3.6% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
43K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 22 similar-size peers in Science have paid tiers
Pricing position
$8/mo vs $5/mo category median (284 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 30/100 | 30% |
| Paid Subscriber Ratio | 93/100 | 25% |
| Publishing Consistency | 23/100 | 10% |
| Unsettled Science |
| 53K |
| N/A |
| $5/mo |
| substack |