Books & Biceps: Get Your Next Book & Weekly Gym Motivation
Investor Due Diligence Report
substackLifestyle
Join the 26,500+ strong meathead community helping dudes and dads read more, lift more and live awesome. As featured in The New Yorker.
3K
210 paid
N/A
Pricing
$8/mo
$99/yr annual option
$2K
210 paid subs
$2K/mo – $2K/mo(±0%)
Unknown
0.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Jay’s Letter | 31K | N/A | Free | substack |
| The Trend Report™ | 20K | N/A | $5/mo | substack |
| Milkman Delivers | 16K | N/A | Free | substack |
| Vanity & Virtue | 16K | N/A | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 3K | $1,545.08 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
3K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
52% of 162 similar-size peers in Lifestyle have paid tiers
Pricing position
$8/mo vs $5.6/mo category median (1020 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $99 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 75/100 |
| 25% |
| Oliver Burkeman |
| 15K |
| N/A |
| Free |
| substack |