Snacks
Investor Due Diligence Report
by Justine Doiron
substackFood
Weekly recipes, along with everything I Saw, Need, Ate, Cooked and am Keeping up with for the week :).
106K
~0%
Subscriber count is a platform estimate
Insufficient data
19 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$36K
~9K est. paid subs
$18K/mo – $54K/mo(±50%)
1.8
32.0
0.03%
(comments + likes) / subscribers
~4x per week
4.3 posts/week
58/100
Variable (~4.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| What To Cook When You Don't Feel Like Cooking | 568K | +0.1% | $7/mo | substack |
| Ottolenghi | 420K | +0.1% | $5/mo | substack |
| Violet’s Substack | 242K | +0.2% | $6/mo | substack |
| Recipes by Victoria | 152K | +0.4% | $6.5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 102K | $34,463.25 | — |
| Mar 2026 | 103.5K | $34,972.05 | ~0% |
| Apr 2026 | 104K | $35,139 | ~0% |
| May 2026 | 105K | $35,476.88 | ~0% |
| Jun 2026 | 106K | $35,814.75 | ~0% |
| Jul 2026 | 106K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
106K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 38 similar-size peers in Food have paid tiers
Pricing position
$5/mo vs $5.99/mo category median (859 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 19/100 | 30% |
| Publishing Consistency | 42/100 | 10% |
| postcards by elle |
| 127K |
| N/A |
| $5/mo |
| substack |
| $35,814.75 |
| ~0% |
Revenue Model
Active paid subscription tier