Mad About The House by Kate Watson-Smyth

Investor Due Diligence Report

substackDesign

A weekly newsletter about interior decoration and finding your style.

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Key Metrics

Subscribers

24K

1.7K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$7/mo

$75/yr annual option

Est. Monthly Revenue

$10K

1.7K paid subs

$10K/mo – $10K/mo(±0%)

Engagement

Avg Comments/Post

4.0

Avg Likes/Post

68.0

Engagement Rate

0.30%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

70Good

0100

Publishing Pace

Weekly

1.3 posts/week

Publishing Consistency

61/100

Consistent (~5.4d avg)

Competitive Landscape (Design)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Samaya, your UX woman.	25K	N/A	$8/mo	substack
My Studio - behind the scenes...	17K	N/A	$10/mo	substack
mustbemargiela’s mind	10K	N/A	$9/mo	substack
Kal Draws The Line	7K	N/A	$8/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	24K	$13,986	—
Mar 2026	24K	$13,986	~0%
Apr 2026	24K	$13,986	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

24K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 32 similar-size peers in Design have paid tiers

Pricing position

$7/mo vs $5/mo category median (584 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$7	$75

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	66/100	30%
Paid Subscriber Ratio	75/100	25%