Newsletter Insights — advertising rates and audience data for 23K+ newsletters
Browse all →Track Residuum's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (kayaoakes.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Writing at the intersections of gender, culture, education, politics, cancer and religion... and many other things.
Data updated 1 week ago
The Lowbrow Book Club
2K subs
0%/wk
ChickLits
2K subs
The Wild Forgotten 🍂
2K subs
0%/wk
Avg Likes
28.0
Engagement Rate
1.40%· ~28 likes + comments/post
(comments + likes) / subscribers
Quality Score
Mary Oliver's Drunk Substack
2K subscribers
Engagement vs Culture
1.40% engagement rate
Score Breakdown
Engagement Score
| Public |
| Public |
Weekly Growth
N/A
Track CPM rates as they change
Category benchmarks and audience-size adjusted rates
Start tracking — freeJoin thousands of newsletter operators tracking the market
Tracking started recently for Residuum (15 days ago). A growth trend will appear once we have more data points.
vs 1553 newsletters in Culture
2K places you in the top 50% of newsletters in this category.
Engagement Rate
1.40%
median: 0.00%
Posts per Week
0.7
median: 1.0
Subscribers
2K
median: 1K
Publishing Frequency
Bi-weekly
Last published Mar 28, 2026
0.7 posts/week avg
Culture Pricing
$7.02/mo avg
Your newsletter: Free
Monetization Readiness
Culture newsletters typically start charging at ~2K subscribers
Above the typical threshold
100% of similar-size Culture newsletters have paid tiers
Track changes to monetization & ad rate insights over time
Start tracking — free