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Lazy Millionaire — 177K Substack subscribers, $19.99/mo | Newsletter Insights

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Lazy Millionaire

Name: Lazy Millionaire Newsletter Analytics
Creator: Newsletter Insights

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substack Business Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

177K

✓

7.5K paid

Weekly Growth

+1.4%

+1.4%vs last week

Paid Subscriber Retention

+4.7%

net growth

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Monitor MRR trends, pricing shifts, and revenue projections

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Join thousands of newsletter operators tracking the market

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Engagement: 0.2%0.7 posts/wk #42 in category

Weekly $19.99/mo

See how Lazy Millionaire compares to 816 other Business newsletters, engagement metrics, pricing analysis & more

Compare with similar Business newsletters

Pagebound's Substack: Page Against the Machine

174K subs

++0.6%/wk

The Generalist

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The Stoic Manual

189K subs

++3.4%/wk

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Track Lazy Millionaire for changes

Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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See what's included

171 brands sponsor newsletters like Lazy Millionaire but haven't tried Lazy Millionaire yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Lazy Millionaire vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Vanta, Attio, WorkOS + 168 more.

$300·2-3 working days·refunded if we can't deliver

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Engagement

~ Estimated

Avg Comments

37.0

Avg Likes

241.3

Engagement Rate

0.16%· ~278 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 177K+ subscribers

Quality Score

84Good

0100

Engagement vs Business

0.16% engagement rate

Score Breakdown

Engagement72/100(30%)

Paid Ratio100/100(25%)

Growth Consistency90/100(15%)

Publish Consistency72/100(10%)

Engagement Score

75Engaged

0100

0.16% engagement rate

~278 per post

Trending in Business this week

The Stoic Manual

189K subs+3.4%/wk

a16z speedrun

236K subs+2.2%/wk

Pagebound's Substack: Page Against the Machine

174K subs+0.6%/wk

View all Business newsletters

How Do I Stack Up?

vs 283 newsletters in Business

Subscriber Distribution

This newsletter

24.5K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 4KTop 10%: 24.5K

177K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

0.7

Below median

median: 1.0

Publishing Consistency

76/100

At median

median: 68/100

Subscribers

177K

Above median

median: 2K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 5, 2026

0.7 posts/week avg

Consistency:76Consistent

Business Pricing

$5/mo median

Premium tier

Monetization Readiness

Already monetizing

62% of similar-size Business newsletters also have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

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